The eCom Turbo review
You know the drill by now, if you are looking at an eCom Turbo review, then you have a fairly good understanding of Shopify, or at least you are starting to investigate it.
You may have even looked at the AliDropShip review (if not, you should give it a read as well).
I am also guessing you want to start your own Shopify store, well you have come to the right place.
If you want to be successful in making money while at university, college or just on the side while you do your full-time job, then you want to give this a read!
eCom Turbo also came joint 1st in our Top 5 Shopify themes so it must have been good!
How did I find eCom Turbo?
I actually found this theme while I was building my second and third DropShipping stores (and one of my Print on Demand stores).
Once I had set up the Shopify stores, I was struggling to find a decent theme (I originally used one of the free themes) and I was starting to burden myself under $100 a month app costs on top of my Shopify expenses per store... it was time to find something new.
So, I wanted to share the theme features with you guys, but I also wanted to give you a review and let you see why I liked it.
Yes, it does have some negative points, and I will be touching on them, because I don't sugar coat the reviews I do on this site, if I don't like something..you will know about it.
So happy reading!
What is eCom Turbo?
eCom Turbo is a premium Shopify theme, that has been built from the ground up to help you increase conversions and profits. It was designed by a guy called Franklin Hatchett, who runs multiple Shopify stores and even provides free training via YouTube (seriously...watch it, even if you don't end up going down the Shopify route, or even the eCom Turbo route).
The actual theme itself is a minimalist style theme, i.e there is not a lot of clutter and it's really quite clean with a number of add-ons and extras to help you sell more.
As you can see, the theme centres on large images and bold wording. With large, attention-grabbing buttons and images. You can hardly miss them!
eCom Turbo comes with lots of features, all of them designed to either increase conversion rates or increase the sales. Not all of them are as good as each other.
Discount Code / Email Grabber
I do aim to be fairly brutal when it comes to doing the eCom Turbo review, or any reviews!
So, this is actually one of the features I don't like because I feel it's not as polished and finished as other features. It basically pops up when a customer is on your site and will allow you to grab their email address, in exchange for a discount code.
You can then use this email address to send product ideas too or try to convert them if they don't end up buying from you the first time they visit.
There are a number of free apps that you can download and find that will allow you to do the same thing, I, for example, use the Wheelio App - It is a little gimmicky, but I feel it has a much higher conversion rate when it comes to email capture.
Upsell & cross-sell
One of the best ways to increase your customers' checkout total is to show them products that compliment or go well with the item they are already buying.
As many of the experts say, it's a bit like when you buy a burger from your favourite takeaway and they ask if you would like fries with that, or would like to supersize your order, they know you want the burger, and they know what people like to purchase when they buy the burger and they definitely know that if they offer you something bigger for £1.99 you are probably going to take it.
You could potentially turn a £10 checkout into a £15 or £30!
Similar apps usually retail for around £10 - £25 per month, so again you have saved yourself quite a bit of money if you use this feature.
One downside is that you have to manually add these products and you can't do any AI style product selecting, but for a free feature that can be easily added to your products, it's an absolute killer.
Scarcity Timer and Invent Countdown
There are a lot of apps that offer this feature, and in my eye, they are all a little dodgy. Scarcity timers and stock level countdowns are meant to add a level of pressure to potential customers.
These tactics work well for customers who have been targeted via Facebook, and can help turn someone from a 'maybe baby' to a 'YES!' No one wants to miss out hot selling products.
But, you need to be careful, such tactics are a little unhanded and dishonest.
If you have a product that is selling well, and you really do have low stock, then do use it, but if you have 5000 in stock, don't stick up a '100 left and selling fast!' it's just a little dodgy.
BUT you can use it to say when sales may end, i.e '2 days left until price rises' and this is perfectly fine (as long as it's true)
O yes, this little popup is a gold mine. Again, a bit like the cross-sell/upsell feature, it's a simple but effective feature, that could swing a customer into purchasing from your store.
It works by putting a small popup in the left-hand corner of the customers' screen, telling them that someone has recently purchased a product from your site.
Now again, you can get apps that offer full AI features taking recent customers names, checkouts, locations etc etc etc... but you don't need it. In my opinion, I would react the same way to seeing a popup saying that 'John from New Jersey purchased an amazing phone case' as I would seeing 'Someone awesome purchases an amazing phone case'.
Bump the checkout discount
So, you have got a customer who has purchased £15 of items, but what if they spent another £15 and you gave them a 20% discount, sounds like a good deal? Or maybe if they spent an extra £5er you knocked 10% off!
In the customers' mind, they are getting a discount on their checkout and saving themselves some money, and you are bumping up the amount sold, and only have to give a little bit in return.
Awesome, but what else do I get?
One of the things I wanted to ensure I got across when I wrote this eCom Turbo review, was all the little bits and pieces you got with this theme, and as you can see, there are a lot.
I have already mentioned the clean, simple product design that eCom Turbo offers, it also offers a simple and clean header and footer, which is essential when you want to get information across to your customers.
As you can see, a clean easy to read footer, with some nice big pictures and wording gets across that your store offers free shipping, a 30-day refund and that you will do whatever you can to keep them happy!
You can also add your images to your site, so if you wanted to add the PayPal and Stripe badges below your product pages, or put them in the footer, then you can do just that. All of this adds an extra level of trust and peace of mind to your customers. They will sit there and go 'great, I can check out with PayPal and if something isn't right this company will do all they can to make it right!
Ok, that's the good, what is the bad and the ugly?
So, as you can see from above and from other posts on this site, I like to be brutally honest about products, themes and plugins that I use and review, and as usual, it's no different for this eCom Turbo review.
One of the issues I found with using the eCom Turbo theme, was the inability to really change the core of the theme, which is something I have managed to do in the past when setting up other stores, especially when setting up WooCommerce stores. It's actually more of an issue with Shopify platform itself and not an issue with eCom Turbo exactly, but hey.
Adding videos to the storefront is also an issue that I have had time and time again, but with some help from the support team, I believe a solution may be coming (I will keep you posted).
The last part that has annoyed me in the past is the countdown timer, it can be as buggy as anything, for example on some of my sales pages the countdown timer would display as 5hours left until the sale ends, and then show the bar at about 10% until empty, whereas if you swapped to a different page it would show as 90% until empty with 5 hours left.
The overall theme itself is pretty, it's well laid out and it does come with useful plugins, but they are not pretty.
The email discount popup that appears when people appear on the site just looks bland, flat and boring. It also has no way of adding logic to only display for certain countries or people or to only show after a preset amount of time or on leaving. Plugins such as the Sumo offer this enhanced settings, and Sumo at least is free.
The other 'ugly' thing I found when setting it up is the 'social proof' popup that appears when potential customers browse your site. You are limited too what products show and how the popup looks/feels. Again with the discount popup, it feels quite bland and is easily missed. As with the email pop, you can find plugins that provide the same functionality, but they will cost you money. One app that I recently installed was 'Hopify' it does cost $6.99 a month, but it uses your actually order data to show what has recently been sold, with real names and locations without just displaying the same old boilerplate text.
When adding an image header, the site would expand massively, which meant I was wasting a lot of valuable real estate on an image. It felt really wasteful. After a bit of playing around with the images, I managed to reduce it down, so no major hassle, but it's worth knowing it could cause you a headache.
Let's wrap this up!
So my final thoughts are really positive. I genuinely liked the eCom Turbo theme, and I am using it every day in different Shopify stores.
I loved the fact that so much of the theme was customisable, and that it came with loads of extras and apps that meant I didn't have to pay an extra $100+ a month and is definitely the big selling point.
Oh, and did I mention they have a 30-day money back guarantee?
I hope you have enjoyed the eCom Turbo review, and be sure to check back in the future! Any questions? Drop them below or let me know how you have got on with the theme!
James started The Online Student as a typical blog telling people about his struggles and woes with DropShipping, Amazon FBA and even Affiliate marketing. He then decided that blogging about it all would give people the skills, knowledge and apps to get up and running (while making a little extra on the side). After a few months he realised it was quite lucrative and decided to work his ass off making it a bit more than just a hobby!