Dropshipping is certainly not something new – people looking to start an online business often turn to this type of strategy in order to profit without having to keep a local inventory of the products they wish to sell.
The dropshipping model also allows people to start their own business even when they do not have much to invest initially – they build their business from the ground up and scale things as they start to make money.
The only problem is, people are often not sure how to go about getting started with dropshipping.
Sure, you can set up an e-commerce website, but that really takes a lot of time and does not allow for a lot of testing when you have a lot of products on the website.
Instead of targeting multiple products on a single e-commerce website, a good idea is often to develop special landing pages that target only a single product, perhaps with some upsells that can be added if the visitor is interested in the product and decides to proceed with a purchase.
ClickFunnels present an excellent opportunity for anyone looking to get started with dropshipping.
The platform gives you the ability to set up multiple e-commerce funnels and then promote them to a target audience.
You can test out various strategies with this particular model and determine what works better, then focus your attention and marketing efforts on the offers that convert best.
In this post, we’ll take a look at how you can use ClickFunnels to test out various dropshipping strategies, monitor your results, adjust your methods, and ultimately grow your own online business.
You can give ClickFunnels a 14 day trial, to check out how you could use it for your next DropShipping venture.
Once you have signed up, you can take one our own pre-made eCommerce funnels and try it out for yourself.
Why Use ClickFunnels To Set Up Dropshipping Sales Funnels?
ClickFunnels is a complete funnel building software suite that is based on cloud technology, giving you the ability to sign in from anywhere and on any device, create new funnels, customise existing funnels, and process orders – in case of e-commerce sales funnels.
The suite includes everything that you need to get started with your own online business – and when it comes to setting up a dropshipping model, you get the tools you need not only to promote these offers, but also to process any sales.
The platform comes with a range of specialised tools that have been specially developed for people who want to generate sales with the funnels they wish to set up on the ClickFunnels system.
There are different types of landing pages and funnels that can be used for the purpose of selling on the system, including tripwire and unboxing funnels, sales letter funnels, and launch funnels.
The system has numerous templates that you can choose from when you get started, which means there is no need to develop anything from your side or to know how to code.
All you need to do is choose a template and then use the drag-and-drop editor to customise the funnel to the specifics of your dropshipping project.
You can also install or get access too share funnels, such as this ecom funnel.
The system also gives you access to additional features, such as the ability to set up membership areas, to create one-click upsells, and to set up order forms that allow you to accept payments directly on the sales funnel.
Choosing A Dropshipping Strategy For Your Funnels
Before you can start out with your sales funnel to sell items through a dropshipping model, you will first need to decide what type of strategy you will be using.
There are two popular strategies that online business owners tend to opt for when it comes to setting up a sales funnel that will use dropshipping as a way to generate sales and ship physical products to customers.
- Free Shipping Model: The free shipping model has been around for quite some time, but lately has not received as much attention anymore. The strategy involves selecting a low price item from a dropshipping supplier and then offering it for free to customers. You then charge a relatively high fee for shipping – this is where you profit.
- Discount Model: The other way to go is to select a product, add a significant markup, and then provide a “crazy” discount, such as 50% off that marked up price. You then offer the customer free shipping.
The discount model is currently considered the most effective, as people are less likely to think that you are trying to scam them when you are still charging them for the product they want to buy from you and giving them free shipping, compared to charging $10 or $20 for shipping and telling them that you are giving them the product for free.
We would definitely recommend trying out both methods to see which one works best for your chosen market and audience, more on that in a second.
Identifying The Right Niche And Target Audience
Once you know what type of strategy you wish to use for your dropshipping sales funnel, the next step is to determine the niche you want to target, the product that you want to sell, and the audience you need to sell the product to.
Consider a niche that will not yield products that are exceptionally expensive. Jewellery, for example, is a popular niche and many people have had great success by selling jewelry through dropshipping and ClickFunnels.
When you know the niche, head over to a dropshipping supplier – you can use Aliexpress to find an appropriate company that can ship items directly to your customers.
Be sure that the company is able to send products one-at-a-time.
Some companies will also offer you free shipping, which reduces your expenses and gives you more profit at the end of the day.
It would be a good idea to select the main product that you will be selling at this point, as well as a few additional products that can be used for upsells and special offers that you can provide customers with after they have bought that main product from you.
Be sure that these products match up with each other.
For example, if you are selling the customer a necklace as the main product, perhaps have a ring or a pair of earrings that match the necklace as upsells.
You will also need to identify the ideal target audience that you need to promote your offer to.
If you are going to be selling heart-shaped jewellery because Valentine’s day is coming up, for example, you might want to target new couples, as well as couples that have been together for some time.
Though you want to ensure your products will arrive on time, remember that DropShipping can take a while.
If you are on short timescales, considering using a service such as Salehoo to find suppliers in your country to reduce shipping times.
Setting Up Your Sales Funnel
You now know what you are going to sell, which gives you a basic overview of how your sales funnel should be set up. In this step, you will need to sign up for a ClickFunnels account, if you haven’t already.
You can get started with a free 14-day trial to test the platform before you have to make any financial commitment.
Once you have signed up, start by creating a new project on the system.
Select the ideal type of system that you wish to set up – be sure to select “e-commerce” as the purpose of the funnel that you are creating.
You’ll need to set up the main page where visitors will land when they click on your link.
This page should promote the main products, along with an order form where they can submit their basic details, as well as their shipping information and payment details.
Be sure to set up upsell pages that will be presented to the customer after they have completed the order for the main product.
You can also set up downsell pages here – these offers are shown to customers if they are not interested in buying the main product right away.
If you want to use a ready made, and tested eCommerce funnel, then check out this funnel!
Driving Traffic To Your Funnel
The next step of the process is to drive to the sales funnel that you have set up on the ClickFunnels platform.
There are various strategies that you can use. The fastest way, however, would be to use a paid traffic source.
Facebook Ads is an excellent platform to get cheap clicks that can convert well if you do your targeting right.
Set up a Facebook Ad – you can actually set up more than one ad.
Experiment with different images and wording.
Drive the traffic directly to the landing page.
Continue to monitor the progress of the ad that you have placed and make amendments as necessary. Remember to set up your Facebook Pixel and Google Analytics to ensure you are tracking every single click and visitor!
If you see one ad performs better than the other, then it might be a good idea to increase the ad budget on the particular campaign.
As you progress and start to profit, be sure to create more funnels and experiment with different types of products.
Don’t expect your very first effort to be exceptionally successful – and even if you fail, get back into the game and try again.
One of the best strategies, is called the $5 a day test. Essentially you spend $5 per day on driving traffic too a particular product. If that traffic starts adding to carts or even purchases, start to increase the ad spend (making sure you are still creating a profit)
ClickFunnels offers a range of convenient tools, along with a drag-and-drop funnel builder, that you can use to promote e-commerce offers through a dropshipping model.
It is easy to get started with the platform, and there are numerous strategies that you can test out to discover a winning offer that you can perfect in order to grow your profits.
ClickFunnels come with a free trial offer that you can use to first test the platform and see if it works for you, which means you do not have to make an investment immediately, but only when you decide that the platform is the right tool for your online business.
If you want to learn more about eCommerce and the world of DropShipping, we would high reconmend checking out EcomElites.
The course focuses on Shopify, but all of the skills you learn can be used when setting up e-commerce Funnels.
James started The Online Student as a typical blog telling people about his struggles and woes with DropShipping, Amazon FBA and even Affiliate marketing. He then decided that blogging about it all would give people the skills, knowledge and apps to get up and running (while making a little extra on the side). After a few months he realised it was quite lucrative and decided to work his ass off making it a bit more than just a hobby!